We all need a higher purpose
Many people don’t really know where they are going, or if there is anything to strive for. Others who are more motivated often have difficulties compiling all ambitions and commitments and identifying their underlying driving forces.
This leads to all sorts of problems. Many young adults slip around without any clear direction in life, and others work far too much without really knowing where they are heading. This can lead to burnouts and disillusionment in both cases, often at a great cost for the individual and for the society. In addition, many resources that could have contributed building a better society are lost.
Basically, our need to understand our own meaning in a broader context - to find a higher purpose in life - is a deep human need.
From a critical systems perspective, when leaving ideologies and religions behind us we have come into a kind of value-vacuum in our west-world culture without a common narrative. Instead, we have turned to the market - where everything comes down to taste preferences, and social values are considered to be something private. But the market-based society can’t create the meaningfulness or the shared goals we need as individuals to survive in the long run. In short, we devote ourselves to distractions and the illusion that we can be happy and deeply satisfied isolated from the rest of the society based on consumption and lifestyle.
At the same time, however, there’s an ongoing work all over the the world striving to create a better society, which for instance takes form in the UN's 17 sustainability goals where we as humanity have formulated what are most important right now to eliminate poverty, protect the planet and make sure that all people can live in peace and prosperity. There are many initiatives, both politically, and among non-profit and professional companies, to move society closer to these global goals, and many individuals also express an urgency to contribute. But it’s difficult to know what to do, and many actions tends to have a relatively small effect.
Many companies have a strategy for social and sustainable responsibility (CSR), but they primarily rise from the need of avoiding negative publicity. Taking a greater social responsibility has the potential to create long-term growth, but there are no effective tools that help companies to integrate their sustainability efforts with a long-term business strategy, combining their own goals and visions with shared goals in our society.
Here we have three needs that can be linked together and reach each other:
PeoplePeople needs a higher purpose and meaning in their lives
CompaniesCompanies needs a social responsibility strategy in order to create long term growth
HumanityHumanity needs people with higher purposes and companies that think and act long term